YouTube Ad Revenue Calculator
This is ad revenue only. A brand deal is a separate check. If you add the deal into RPM, you will double-count it the next time you model the channel.
This is ad revenue only. A brand deal is a separate check. If you add the deal into RPM, you will double-count it the next time you model the channel.
The worked example is in US dollars. 100,000 views at $4.00 RPM is $400.00 a month, or $4800.00 if that month repeats for a year.
The formula
Monthly ad revenue = (views ÷ 1,000) × RPM.
YouTube's long-form split is 55% to the creator and 45% to YouTube. RPM is already the creator's side. A $7 CPM billed to an advertiser is not a $7 RPM.
Worked example
| Input | USD |
|---|---|
| Views | 100,000 |
| RPM | $4.00 |
| Month | $400.00 |
| Year, if the month holds | $4800.00 |
What changes the number
Finance and business viewers in the US, UK, Canada, and Australia usually pay more per 1,000 views than entertainment or kids' content. Shorts pay much less per 1,000 views than long-form. A planning range people use for long-form is often a few dollars of RPM, not tens of dollars, unless the niche and the audience support it. Type your own RPM. Do not treat $4.00 as a promise.
Run it on the youtube ad revenue calculator page, then open the 5-year YouTube model if you want conservative, moderate, and aggressive paths. Free modeling stays free. $9 USD a month keeps the data and guidance, with AI once a month. Plus is $19 USD a month for four AI reports.
Try it yourself — free
Pick a YouTube niche benchmark and model 5-year creator revenue. Free modeling stays free. $9 USD a month keeps the data and guidance. AI once a month.
Model YouTube Channel →Saved analyses