Amazon Revenue Calculator
Amazon revenue is the amount the buyer pays you for the item. It is not profit. Profit is revenue minus Amazon's fees and what the unit cost you.
Amazon revenue is the amount the buyer pays you for the item. It is not profit. Profit is revenue minus Amazon's fees and what the unit cost you.
All figures are USD. On a $25.00 sale the example leaves $9.68 profit after $7.32 of Amazon fees and an $8.00 unit cost.
What Amazon takes on this example
| Line | USD |
|---|---|
| Sale price | $25.00 |
| Referral, 15% | $3.75 |
| Fulfillment, small standard 4–6 oz, $10–$50 band | $3.45 |
| Fuel surcharge, 3.5% of fulfillment | $0.12 |
| Unit cost | $8.00 |
| Profit | $9.68 |
What this leaves out
15% is the referral rate for many categories, with a $0.30 minimum. Electronics is often 8%. Apparel is tiered. The $3.45 fulfillment figure is the US non-apparel small-standard 4–6 oz rate in the $10–$50 column on the card that started 15 January 2026. The fuel and logistics surcharge is 3.5% of the fulfillment fee from 17 April 2026. Monthly storage, inbound placement, returns, and ads are not in the $9.68. Check the live card in Seller Central before you buy inventory.
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